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Highlights: Asia-Pacific Tour Operators Conference & Emei Global Summit

  • Release Time:2016-09-23


     On September 23, one of the highlights of the 3rd Sichuan International Travel Expo – Asia-Pacific Tour Operators Conference and Emei Global Summit was held at Hongzhushan Hotel in Emeishan City, Leshan. Both domestic and overseas barons of the industry were gathered at the riverside of Hongzhu Lake of Emei, talking freely about the direction of tourism development against the big backdrop of green development, and discussing together the new paths and measures for global tourism and internationalization of tourism, so as to build up a road for innovative development of tourism and open a new chapter for tourism development. 



    During the opening ceremony of Asia-Pacific Tour Operators Conference and Emei Global Summit, Vice Governor of Sichuan Province, Yang Hongbo delivered a welcome speech. Wei Hongtao, Vice Chairman of the China National Tourism Administration; Yang Xiuping, Secretary-General of the ASEAN-China Centre; Andrew Jones, Chairman of the Pacific Asia Travel Association (PATA); Gerald Lawless, Chairman of the World Travel & Tourism Council(WTTC) and Zhu Shanzhong, Executive Director of the United Nations World Tourism Organization (UNWTO) gave speeches successively. In addition, Huang Xiaoping, Deputy Secretary General of Sichuan Provincial Government, Hao Kangli, Director of Sichuan Provincial Tourism Development Committee, Peng Lin, Secretary of the CPC Leshan Municipal Committee and other leaders attended the opening ceremony. Zhang Tong, Mayor and Deputy Party Secretary of the Leshan Municipal People’s Government, presided over the opening ceremony.
     Both domestic and international research institutes and famous experts and scholars, as well as representatives from provincial (municipal) travel bureaus, travel agencies, tourist associations, tourism companies, famous scenic spots and provinces and cities were all invited to attend the Forum.
  
Zhang Tong, Mayor of the Leshan Municipal People's Government presided over the opening ceremony. 

Yang Hongbo, Vice Governor of Sichuan Province delivered a welcome speech

     In his welcome speech, Yang Hongbo mentioned that it was the first time that Asia-Pacific Tour Operators Conference and Emei Global Summit had been held together, which marked another new fruit of the friendship and marriage between travel companies from different Asian-Pacific countries and Sichuan tourism industry. 


Gerald Lawless, Chairman of the World Travel & Tourism Council (WTTC) delivered a speech

Andrew Jones, Chairman of the Pacific Asia Travel Association (PATA) delivered a speech

Wei Hongtao, Vice Chairman of the China National Tourism Administration delivered a speech

    Afterwards, the participants shared and discussed experience on “Destination Marketing and Destination Convenience.” George Cao, President of Dragon Trail Interactive; Ning Li, Marketing Manager of Tourism Office of Embassy of Malaysia in Beijing; Sinan Thourn, President of Cambodian Tourism Federation, Olessya Gryunberg from Russian World without Borders Travel Association all participated in the discussions. 
       
Discussions

     During the discussion, all the guests expressed that from now on Asian-Pacific economies should strengthen joint promotion, work together to develop cross-border tourism products, push forward and build cross-border development and crossover and so on, carry forward the market integration of Asian-Pacific tourism, enhance fusion development of tourism and other industries and propel transformation of tourism industry. 
   Emei Global Summit that was held afterwards themed with “The Holistic Tourism Development and Internationalization of Tourist Destination,” held comprehensive discussions on tourism development direction against the big backdrop of green development, and co-discussed the new paths for global tourism and tourism internationalization, so as to achieve innovative development for tourism industry. 


Hao Kangli, Director of Sichuan Provincial Tourism Development Committee 

    During the forum, Madan Bezbaruah, former Minister of Tourism of India; Hao Kangli, Director of Sichuan Provincial Tourism Development Committee; Dale Lawrence, CEO of PATA, and Yixi Dawa, Governor of the People’s Government of Ganzi Tibetan Autonomous Prefecture delivered keynote speeches on the themes of “Act Local, Think Global-Regional for a Sustainable Globe”, “Tourism Internationalization – Branding Building,” “The Holistic Tourism Development and Internationalization of Tourist Destination,” “Holistic Tourism in Ganzi,” respectively. 


Onsite Discussions

    After the keynote speeches, Xu Fan and Hans Carl Jacobsen, experts from the UNWTO, former Minister of Tourism of India Madan Betzbach, Professor Yang Zhenzhi, Founder of Venitour, Director of China Center for Leisure and Tourism Research of Sichuan University and Doctoral Supervisor held discussions on global tourism. At the end, the Secretariat of the conference released Leshan Declaration of Asian-Pacific Travel and Business Conference and Emei Global Summit